DEVO’s Freedom of Choice KiTAlbum

The cult classic turned cultural phenomenon, DEVO’s Freedom of Choice returns in KiTalbum form.

Originally released on May 16, 1980, Freedom of Choice marked DEVO’s mainstream breakthrough and cultural inflection point. With the explosive success of their single “Whip It,” the band brought their signature fusion of irony, technology, and subversive commentary to the masses, catapulting to No. 22 on the Billboard 200 and achieving Platinum certification in the U.S.

Driven by nervy synths, robotic rhythms, and a sharp political undercurrent, Freedom of Choice solidified DEVO as pioneers of the New Wave era. Tracks like “Girl U Want,” “Gates of Steel,” and the title song, captured a world teetering between conformity and chaos.

Now, this landmark album is reborn as a KiTalbum, a collectible physical release paired with a full digital experience including two additional versions of “Whip It” by contemporary artists Scowl and Teen Mortgage! Available via the KiTplayer app (iOS & Android).

The KiTalbum is a collectible keepsake box that includes a pocket-sized KiT device, which unlocks a complete digital album experience on your phone or tablet. Each one offers lossless audio, high-quality video, photos, and more, all in a format you can see, hear, and hold.

Track Listing:

Girl U Want

It’s Not Right

Whip It

Snowball

Ton o’ Luv

Freedom of Choice

Gates of Steel

Cold War

Don’t You Know

That’s Pep!

Mr. B’s Ballroom

Planet Earth

Whip It - Remix by Scowl

Whip It - Remix by Teen Mortgage

Videos:

Official Music Videos Freedom Of Choice - Girl U Want - Whip It

Behind The Scenes -Devolutionary Times/Freedom Of Choice

Physical Album Includes:

Jewel Case

KiTalbum

Album Art Cards

Collector card

2 Stickers

Ball Chain

Digital Album Experience Includes:

14 Tracks

Videos

Song Lyrics

Photos and album art

Exclusive Fan Forum

How it Works

Download and open the KiTplayer app (available on iOS and Android)

Place the KiT near the microphone of your phone or tablet

Click the button at the top of the KiT to activate the album

Wait for the music to download (first-time only)

Explore the album: music, videos, images, lyrics, and fan forum

The music is stored locally on your device so you can listen anytime. For the full experience with music, videos, photos, and lyrics, just click your KiT device again. No streaming or logins are required after setup.